Building an Effective Business Case

Business case introduction

• The reasons for constructing a business case

• Introduction to the simulation

Business case content and context

• The business case in the business project life-cycle

• Business options in the business case

• Business case content and structure

• The Business Case as organisational process asset

The Business Case Process

• Introducing the ADAPTS business case analysis process

• Focusing on the required elements

• Examining the role and value of the steps

Stakeholder Identification and Management

• Identifying business-level stakeholders

• Conducting stakeholder analysis

• Harvesting stakeholder goals

Determining the Problem

• Clarifying the business goals

• Creating a Problem Statement

Documenting the scope

• Turning goals into business requirements

• Documenting the business requirements

Deducing key decision criteria

• Weighting decision criteria

• Determining possible alternatives

Researching alternatives

• Examining the business options

• Developing the options for presentation

Estimating costs

• Establishing costs

• Evaluating and selecting financial appraisal methods

• Creating and applying a basic cost model

Forecasting benefits

• Categorizing tangible and intangible benefits

• Proving intangible benefits with a benefits rationale

Investment appraisal

• Employing four common financial analysis tools

• Producing a cash flow model

Risk assessment methods and tools

• Recognizing the impact of time and risk

• Creating and using a risk register

Prioritizing risks

• Applying a risk assessment matrix

• Framing risk with your stakeholder analysis

• Aligning risk evaluation with stakeholder point of view

Targeting Your Recommendation

• Delivering and positioning the solution

• Aligning the business case with stakeholders

• Aligning and prioritizing initiatives

• Prioritizing and selecting alternatives

• Selecting the business case delivery methodology

Crafting a Persuasive Business Case

• Overcoming the business document paradox

• Minimizing content to get maximum results

Presenting the Business Case

• Organizing your presentation

• Preparing the message

• Sequencing the content

Tailoring your presentation to the audience

• Selecting the delivery medium

• Communicating your case with confidence

• Validating your presentation

• Generating feedback for improvement