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Building an Effective Business Case



Course Number



2 Days

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Learn the importance of carefully analyzing, creating, and communicating a successful business case in order to maximize its chance for approval. In this business analysis training course, you gain the skills to define desired outcomes, design evaluation criteria, weigh costs against benefits, and communicate a comprehensive business case to improve decision making.

It is proven that performing tasks – “learning by doing” – is more effective than lectures in transferring skills. In this course you will participate in a two-day simulation, creating a real outline business case from start to finish. Supported by video, games, and using collaborative software you will build a business case presentation up to and including delivery, with your instructor acting as your consultant.

You Will Learn How To

  • Analyze, create, and communicate a compelling business case
  • Identify and prioritize alternative solutions to align with business criteria
  • Perform cost-benefit analysis
  • Identify the risks associated with an initiative

Important Course Information

Course Preparation:

  • 10-15 minutes of reading to familiarize yourself with the case study

Course Materials:

  • Course training material will be provided to attendees
  • In this highly interactive training students spend 75% of time in-class ‘doing’
  • Attendees will be given access to several templates to use back at work

Course Outline

  • Business Case Fundamentals

Business case introduction

    • The reasons for constructing a business case
    • Introduction to the simulation

Business case content and context

    • The business case in the business project life-cycle
    • Business options in the business case
    • Business case content and structure
    • The Business Case as organisational process asset

The Business Case Process

    • Introducing the ADAPTS business case analysis process
    • Focusing on the required elements
    • Examining the role and value of the steps
  • Managing Stakeholders and Requirements

Stakeholder Identification and Management

    • Identifying business-level stakeholders
    • Conducting stakeholder analysis
    • Harvesting stakeholder goals

Determining the Problem

    • Clarifying the business goals
    • Creating a Problem Statement

Documenting the scope

    • Turning goals into business requirements
    • Documenting the business requirements
  • Selecting Options

Deducing key decision criteria

    • Weighting decision criteria
    • Determining possible alternatives

Researching alternatives

    • Examining the business options
    • Developing the options for presentation
  • Identifying & Measuring Costs & Benefits

Estimating costs

    • Establishing costs
    • Evaluating and selecting financial appraisal methods
    • Creating and applying a basic cost model

Forecasting benefits

    • Categorizing tangible and intangible benefits
    • Proving intangible benefits with a benefits rationale

Investment appraisal

    • Employing four common financial analysis tools
    • Producing a cash flow model
  • Managing Business Case Risk

Risk assessment methods and tools

    • Recognizing the impact of time and risk
    • Creating and using a risk register

Prioritizing risks

    • Applying a risk assessment matrix
    • Framing risk with your stakeholder analysis
    • Aligning risk evaluation with stakeholder point of view
  • Presenting the Business Case

Targeting Your Recommendation

    • Delivering and positioning the solution
    • Aligning the business case with stakeholders
    • Aligning and prioritizing initiatives
    • Prioritizing and selecting alternatives
    • Selecting the business case delivery methodology

Crafting a Persuasive Business Case

    • Overcoming the business document paradox
    • Minimizing content to get maximum results

Presenting the Business Case

    • Organizing your presentation
    • Preparing the message
    • Sequencing the content

Tailoring your presentation to the audience

    • Selecting the delivery medium
    • Communicating your case with confidence
    • Validating your presentation
    • Generating feedback for improvement
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Course Tuition Includes:

After-Course Instructor Coaching
When you return to work, you are entitled to schedule a free coaching session with your instructor for help and guidance as you apply your new skills.

Free Course Exam
You can take your Learning Tree course exam on the last day of your course or online at any time after class and receive a Certificate of Achievement with the designation "Awarded with Distinction."


Training Hours

Training Hours

Non-Standard Course Hours: 9:00 am to 4:00 pm

Exam: 4:00 pm to 4:30 pm

FREE Online Course Exam (if applicable) – Last Day: 3:30 pm – 4:30 pm
By successfully completing your FREE online course exam, you will: 

  • Have a record of your growth and learning results.
  • Bring proof of your progress back to your organization
  • Earn credits toward industry certifications (if applicable)

Learning Tree is an Endorsed Education Provider™ (EEP™) by the International Institute of Business Analysis™ (IIBA®). This course has been approved by IIBA as supporting core concepts and knowledge outlined in A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide). 

For more information about IIBA Continuing Development Units (CDUs) and how to register them with the IIBA, plea

Enhance Your Credentials with Professional Certification

Learning Tree's comprehensive training and exam preparation guarantees that you will gain the knowledge and confidence to achieve professional certification and advance your career.

This course is endorsed by IIBA for Professional Development Hours (PD Hours) and Continuing Development Units (CDUs). For additional information and to confirm which courses are eligible towards your IIBA certification, click here.

Earn 17 PDUs

PMI, the Registered Education Provider logo, PMP, CAPM, PMI-ACP,
and PMBOK are marks of the Project Management Institute, Inc.

This course is approved by PMI® for 17 professional development units (PDUs). For more on the Project Management Institute and a full list of courses approved for PDUs.

Business & Strategic : 17 PDUs

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