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Professional Services Professional: Commercial Rainmaker



Course Number



3 Days
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Achieve your Professional Services Rainmaker Foundation Certification in this training course by gaining the skills and knowledge you need to keep your customers happy and help your business grow. As a rainmaker, you help craft better solutions for customers, research and plan customer meetings and conversations, and translate it all into a clear scope or bid for the advancement of your organization.

You Will Learn How To

  • Prepare for and pass the PS Professional Rainmaker certification exam
  • Accurately assess the customer needs and align them with current and future business offerings
  • Document a very high-quality and concise scope of work
  • Use the “PATHS to Action” framework for meeting effectiveness

Important Course Information

  • Course Preparation

    Pre-course required reading:
Insight Selling: Surprising Research on What Sales Winners Do Differently

Course Outline

  • Identifying the Needs of the Client

Making connections with people

  • Creating intimacy by finding shared interests and experiences
  • Developing integrity by thinking about buyer success first
  • Demonstrating competence through knowledge

Connecting the dots

  • Identifying the buyer’s aspirations (goals) and afflictions (pains)
  • Quantifying and painting the “so what” picture, establishing how important it is to buy from you
  • Using disruptive questions to challenge the buyer’s ideas, assumptions, strategies, and agenda for action

Creating RAIN

  • Using advocacy and inquiry to clarify and demonstrate your understanding of the buyer’s pains and goals
  • Painting a picture of possible new realities illuminating what they will get when they work with you
  • Using both interaction and opportunity to close the gap between the buyer’s pains/goals and your products/services
  • Client Meeting Effectiveness

Buyer collaboration

  • Preparing the buyer to collaborate before the meeting
  • Gaining the buyer’s psychological ownership and commitment
  • Defining the parameters and allowing buyer to shape it

Power of a convincing story

  • Clarifying what you want the buyer to learn, feel and do differently
  • Combining a focus on ROI – the potential gain – with fear of loss to help the buyer see the negative impact of inaction
  • Apply the key components of a convincing story where the buyer is the hero

Facilitating collaborative group discussions

  • Using broad, open-ended questions to elicit assumptions from the group
  • Probing deeper to separate the facts and truths from the gut feelings, corporate myths, and personal prejudices
  • Encouraging the buyer to collaboratively examine possible actions
  • Mastering Bid and Scope Management

Business development processes and milestones

  • Planning and scheduling capture activities and decisions
  • Identifying and assigning the best people to the roles in your capture and proposal team(s)
  • Being prepared to end the pursuit if decision–making information is vague, cannot be obtained, or the team lacks the commitment to win

Creating your value proposition

  • Getting on the buyer’s 'to do' list
  • Differentiating by providing overall distinction and difficulty of substitution
  • Substantiate to gain buyer’s trust in your ability to deliver

Developing the persuasive proposal

  • Designing the document for maximum impact
  • How to disclose your price early in the executive summary and quantify your added-value
  • Ensuring compliance and responsiveness in your proposal
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Exclusive Private Team Training Course

Enhance your team's effectiveness and boost productivity with this course, delivered privately to your organization or to any preferred location, including options for hybrid or all-virtual delivery via AnyWare.

This training course could be customized, and combined with other courses, to meet the specific needs of your team's training.

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Attendee Benefits

After-Course Instructor Coaching
When you return to work, you are entitled to schedule a free coaching session with your instructor for help and guidance as you apply your new skills.

Free Course Exam
You can take your Learning Tree course exam on the last day of your course or online any time after class.


Enhance Your Credentials with Professional Certification

Learning Tree's comprehensive training and exam preparation guarantees that you will gain the knowledge and confidence to achieve professional certification and advance your career.

PS Professional is a certification program accredited by APMG International that develops commercial and personal strengths to complement existing technical expertise. <a href='' class='nobr'>Read more ...</a>

PS Professional is a certification program accredited by APMG International that develops commercial and personal strengths to complement existing technical expertise. Read more ...

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